Why ‘net disruptor?

'net disruptor

Believe it or not, I mulled over the name of this blog for some time. Names are important, as any marketer will tell you. An Englishman by the name of William Shakespeare once wrote:

“What’s in a name? That which we call a rose by any other name would smell as sweet;”

Technically he was correct of course, however I’m going to hazard a guess that the bard never visited Austria and had a Germknödel for dessert. If he had, I’m sure he would have come to the same conclusion as I did – i.e. that names are important. To illustrate this in Shakespeare’s example, giving the special lady in your life 12 red Germknödels on valentine’s day just wouldn’t have quite the same… je ne sais quoi?

So why ‘net disruptor? As an online marketer with an avid interest in the worlds of business, science and technology…

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